Influencer Marketing & Research
Influencer Marketing Campaign & Competitor Research Management
Planned and managed influencer outreach campaigns, conducted competitor research using Meta Ads Library, and organized campaign operations using Google Sheets.
Project Objectives
The main objectives of this project were:
- Identify relevant influencers within the target niche.
- Build and manage influencer outreach campaigns.
- Track communication and collaboration status.
- Research competitors' advertising strategies.
- Organize campaign planning using structured workflows.
- Improve overall marketing execution and productivity.
My Role
I researched suitable influencers, evaluated their audience quality and engagement, contacted them with collaboration proposals, negotiated paid and product-exchange partnerships, maintained campaign progress, analyzed competitor advertisements through Meta Ads Library, and managed marketing tasks using Google Sheets.
Project Overview
This project involved planning and managing influencer collaborations for Organzo.pk under Webfoxs, while simultaneously conducting competitor advertising research using Meta Ads Library.
I created structured Google Sheets to manage influencer outreach, monitor campaign progress, research competitor advertising strategies, and organize daily marketing activities. These systems helped streamline campaign execution, improve communication, and keep marketing operations organized.
Implementation & Screenshots
Influencer Outreach & Campaign Management Tracker
Developed a centralized Google Sheets tracker to manage influencer collaborations from initial research through campaign completion.
The tracker included influencer contact information, social media profiles, audience size, collaboration type, communication history, campaign status, payment details, and follow-up progress. It allowed efficient management of multiple influencer partnerships while maintaining organized records throughout the campaign.
What This Demonstrates:
- Influencer Research
- Outreach Management
- Campaign Planning
- Partnership Tracking
- Google Sheets Organization
- Communication Workflow
- Campaign Operations
Competitor Advertising Research Database
Created a competitor research database by analyzing brands within the herbal products industry using Meta Ads Library.
The sheet included competitor names, active advertisements, Instagram profiles, website URLs, and direct Meta Ads Library links. This research was used to understand competitor messaging, advertising strategies, creative formats, and promotional approaches before launching marketing campaigns.
Research Included:
- Active advertisements
- Competitor websites
- Instagram accounts
- Meta Ads Library links
- Advertising inspiration
- Market research
- Competitive analysis
Skills Demonstrated:
- Competitor Analysis
- Meta Ads Library Research
- Market Intelligence
- Advertising Research
- Campaign Planning
Daily Marketing Operations Tracker
Maintained a structured daily task management sheet to organize ongoing marketing activities, campaign priorities, follow-ups, and operational responsibilities.
This workflow improved productivity, ensured important tasks were completed on time, and provided better visibility into campaign execution and daily marketing operations.
Skills Demonstrated:
- Task Management
- Workflow Organization
- Productivity Planning
- Campaign Coordination
- Marketing Operations
Tools Used
- Google Sheets
- Meta Ads Library
- Google Search
- Claude
- ChatGPT
- Canva
Skills Demonstrated
- Influencer Marketing
- Influencer Outreach
- Campaign Management
- Competitor Analysis
- Meta Ads Library
- Market Research
- Project Management
- Marketing Operations
- Spreadsheet Management
- Campaign Planning
Project Workflow
- Researched influencers relevant to the target audience.
- Evaluated influencer reach, audience quality, and engagement.
- Contacted influencers for collaboration opportunities.
- Managed campaign status and communication progress.
- Conducted competitor research using Meta Ads Library.
- Recorded competitor advertising data for analysis.
- Organized daily marketing activities through structured task management.
Challenges
Managing multiple influencer conversations simultaneously required a structured workflow to avoid missed follow-ups and maintain accurate campaign records. Additionally, competitor research involved collecting and organizing advertising insights from multiple brands into a centralized database that could be used for strategic planning.
Result & Outcome
Successfully organized influencer marketing operations, maintained structured campaign tracking, researched competitor advertising strategies, and created repeatable workflows that improved campaign management efficiency and supported more informed marketing decisions.
Interested in working together?
I help businesses with data-driven marketing, accurate tracking and high-performaing ad campaigns.