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WEB DEVELOPMENT & TRACKING

WordPress & WooCommerce E-commerce Website Development

Designed and developed a responsive WooCommerce practice store integrated with Google Tag Manager and Google Analytics 4 for complete e-commerce funnel tracking and conversion measurement.

Project Objectives

The primary objectives were:

  • Build a responsive WooCommerce website.
  • Create a complete e-commerce purchase funnel.
  • Implement Google Tag Manager across the website.
  • Configure Google Analytics 4 e-commerce tracking.
  • Validate event tracking using Google Tag Assistant.
  • Create a practice environment for advanced analytics implementation.

My Role

I independently designed, developed, and configured the WooCommerce website, implemented the complete GTM and GA4 tracking setup, validated e-commerce events through Google Tag Assistant, and ensured accurate event collection across every stage of the customer journey.

Project Overview

This project involved designing and developing a WooCommerce practice website to gain hands-on experience with modern e-commerce tracking implementations. The website was built using WordPress, WooCommerce, and Elementor Pro, then fully integrated with Google Tag Manager (GTM) and Google Analytics 4 (GA4) to capture the complete customer journey from page view through purchase.

Every stage of the purchasing process was validated using Google Tag Assistant to ensure that tracking events fired correctly and data was accurately transmitted to GA4.

Implementation & Screenshots

Homepage

Designed the homepage with a user-friendly layout focused on navigation, product discovery, and customer experience. The homepage served as the entry point for users while initiating Google Tag Manager and Google Analytics 4 tracking to measure visitor behavior from the first interaction.

Key Skills demonstrated:

  • WordPress Development
  • Elementor Pro
  • Responsive Design
  • Homepage Design
  • GTM Installation
  • GA4 Integration
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Product Page

Developed individual product pages with optimized layouts, product information, pricing, and purchase options. Product page interactions were configured to trigger GA4 view_item events through Google Tag Manager, allowing detailed product performance analysis.

Key Skills demonstrated:

  • WooCommerce
  • Product Page Design
  • view_item Tracking
  • Google Tag Manager
  • Google Analytics 4
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Shopping Cart (Add to Cart)

Configured the shopping cart experience while validating add_to_cart and view_cart events through Google Tag Manager. This stage ensured accurate tracking of customer purchase intent and shopping behavior.

Key Skills demonstrated:

  • WooCommerce Cart
  • add_to_cart Event
  • view_cart Event
  • E-commerce Tracking
  • Funnel Tracking
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Checkout Process

Developed and configured the checkout experience while implementing begin_checkout tracking through Google Tag Manager. This allowed accurate measurement of checkout initiation and customer progression toward purchase.

Key Skill demonstrated:

  • Checkout Optimization
  • begin_checkout Event
  • GTM Event Tracking
  • User Journey Tracking
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Purchase Page

Validated successful purchase completion using the WooCommerce order confirmation page. The purchase event was triggered through Google Tag Manager and verified using Google Tag Assistant, ensuring accurate transaction and revenue tracking within Google Analytics 4.

Key Skills demonstrated:

  • purchase Event
  • Revenue Tracking
  • Transaction Tracking
  • GA4 E-commerce
  • Tag Validation
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Tracking Validation

After implementing the complete e-commerce funnel, every customer interaction was tested using Google Tag Assistant to verify that tags fired correctly on each page. Events such as page_view, view_item, add_to_cart, view_cart, begin_checkout, and purchase were successfully captured and transmitted to Google Analytics 4 for accurate reporting and analysis.

Result & Outcome

Successfully developed a fully functional WooCommerce practice website integrated with Google Tag Manager and Google Analytics 4. The project demonstrated end-to-end implementation of enhanced e-commerce tracking, providing accurate measurement of the complete customer journey from homepage visits to completed purchases. This implementation strengthened my practical expertise in WordPress development, WooCommerce, GTM, GA4, and conversion tracking.

E-commerce Funnel Implemented

  • Page View
  • View Item
  • Add to Cart
  • View Cart
  • Begin Checkout
  • Purchase

Challenges

The primary challenge was ensuring accurate event tracking across every stage of the customer journey. Each event required proper configuration, testing, and validation to confirm that data flowed correctly from the website to Google Analytics 4. Using Google Tag Assistant and GA4 DebugView helped identify and resolve tracking issues during implementation.

Key Skills Demonstrated

  • WordPress
  • WooCommerce
  • Elementor Pro
  • Google Tag Manager
  • Google Analytics 4
  • Enhanced E-commerce Tracking
  • DataLayer Implementation
  • Event Tracking
  • Google Tag Assistant
  • Responsive Web Design
  • Conversion Tracking
  • User Journey Analysis

Interested in working together?

I help businesses with data-driven marketing, accurate tracking and high-performaing ad campaigns.

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